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Pop-up Sales Success Guide

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Why Pop-ups Matter

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Market Validation Benefits:

• Direct Customer Feedback: Real-time reactions to products
• Low Risk Testing: Minimal investment before full launch
• Brand Building: Create buzz and social media content
• Data Collection: Gather emails and customer preferences
• Sales Revenue: Generate immediate cash flow

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Types of Pop-up Events

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🛍️ Retail Pop-ups

• Duration: 1-30 days
• Location: Established retail stores
• Best for: Testing retail partnerships

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🎪 Market Events

• Duration: 1-3 days
• Location: Outdoor/indoor markets
• Best for: High traffic exposure

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🎨 Trade Shows

• Duration: 2-5 days
• Location: Convention centers
• Best for: B2B connections

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🎉 Festivals

• Duration: 1-7 days
• Location: Parks, streets
• Best for: Cultural products

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Pre-Event Planning

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3 Months Before

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1 Month Before

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1 Week Before

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Product Selection Strategy

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Best Sellers Analysis

• Start with proven Korean market winners
• Include entry-level price points
• Offer exclusive U.S. colorways/flavors
• Create event-only bundles

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Pricing Considerations

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Booth Setup Essentials

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Visual Merchandising

• Eye Level: Place best sellers at eye height
• Lighting: Bring battery-powered spotlights
• Signage: Clear pricing and product names
• Demo Station: Allow product testing
• Photo Spot: Instagram-worthy backdrop

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Operational Setup

• POS system from Partners Place
• Backup calculator and receipt book
• Inventory tracking sheets
• Shopping bags with branding
• Business cards with QR codes

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Sales Best Practices

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Customer Engagement

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Cultural Bridge Building

• Teach Korean product names
• Share ingredient benefits
• Explain usage instructions
• Offer samples when possible

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Using Outpost POS System

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Transaction Flow

1. Select Products: Tap items on screen
2. Apply Discounts: Use preset promotional codes
3. Payment Method: Credit card or cash
4. Customer Info: Collect email (optional)
5. Receipt: Email or print option

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Daily Operations

• Start of day: Count starting cash
• During event: Monitor inventory levels
• End of day: Reconcile transactions
• Submit report: Upload to Outpost dashboard

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Marketing and Promotion

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Pre-Event Marketing

• Event organizer promotion inclusion
• Social media countdown posts
• Email blast to collected contacts
• Local Korean community outreach

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During Event

• Live social media updates
• Customer photo opportunities
• Influencer collaborations
• Giveaway contests

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Post-Event

• Thank you emails to customers
• Social media recap
• Collect customer testimonials
• Analyze sales data

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Inventory Management

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Shipping Timeline

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Stock Planning Formula

Event Stock = (Similar Event Sales × 1.5) + Safety Stock (20%)

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Success Metrics

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Sales KPIs

• Total revenue
• Average transaction value
• Units per transaction
• Conversion rate

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Marketing KPIs

• Email captures
• Social media followers
• Engagement rate
• User-generated content

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Product KPIs

• Best selling SKUs
• Sell-through rate
• Customer feedback
• Return requests

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Common Challenges and Solutions

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Post-Event Process

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Immediate Actions (Day 1)

• Submit final sales report
• Pack remaining inventory
• Share event photos on social

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Week 1

• Analyze sales data
• Follow up with email captures
• Plan inventory for next event

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Month 1

• Receive payment from Partners Place
• Review customer feedback
• Decide on Portal transition

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Scaling Your Pop-up Success

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Growth Trajectory

1. Test Phase: 1-3 events in one city
2. Expand: Multiple cities/coasts
3. Establish: Regular event calendar
4. Transition: Move to Portal for permanent presence

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Signs You’re Ready for Portal

• Consistent $10K+ monthly pop-up sales
• Repeat customer base building
• Wholesale inquiries increasing
• Need for inventory warehousing

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Resources and Support